HWZ – Autumn Campaign

HWZ Launches New Autumn Campaign: “You know what you want.”

The HWZ University of Applied Sciences in Business Administration Zurich has launched its new autumn campaign under the slogan "Du weisst, was du willst" ("You know what you want"). The campaign highlights self-determined individuals taking charge of their education despite unsolicited advice from family, friends, or colleagues. Developed in collaboration with Grunerfilms, the humorous video series features creative perspective shifts – symbolized by special glasses – to showcase the key advantages of HWZ’s degree and continuing education programs. The campaign rolled out across social media platforms including LinkedIn, Instagram, TikTok, YouTube, and Pinterest.